You’re a creative team made up of two Greeks who go by “The Greeks” (Mike Tsapos and Dino Tzouroutis). You see a hiring post on your LinkedIn feed made by a recruiter at Spotify (Chelsea L.). Spotify is looking for a senior creative freelance team to work on a new campaign. She asks the teams to apply in the comment section of her post. Her comment section is already rife with competition and over 500 post comments. You like the odds.

So what do you do?

You do the only reasonable thing there is to do. You decide to write a song, get it fully produced, then post it in the comment section of Chelsea’s job post as a team self-promo. You also commit to making it happen before the end of the day. We like a good challenge.

We immediately dove into AI music production and found an app called Suno. We wrote and produced a finished song complete with lyrics, vocals and instrumental arrangement, all before the end of the day. We then posted the song in the comment section of the Chelsea’s post along with links to our books. We then continued to write, produce, and post a comment with one new song per day for the next 10 days in a row.

Tada!