Who is this Mike Tsapos, Creative Director / Copywriter fellow?

Mike is a creatively driven and strategically grounded team leader. He’s also a very enthusiastic collaborator, co-conspirator, and Certified Ad Geek. Mike is adaptive and versatile. He flows like water over a wide range of creative styles and voices. He has a finely tuned internal GPS for navigating creative teams toward uniquely dynamic and successful solutions. He has strong team building instincts, effective multidisciplinary management chops, and Yoda-like mentoring skills. Mike has an uncanny habit of making a positive impact on the quality of creative output and business growth & development wherever he goes.

Mike believes no matter what the media platform, brand or category, it's the unexpected surprises, the highly unusual, seriously funny, perspective-shifting, emotionally touching and intellectually captivating ideas that earn their way into the hearts and minds of a target audience. These ideas do not blend into the vast sea of sameness, they never go unnoticed and are always remembered fondly. This is the stuff that establishes unmistakable brand awareness, builds brand loyalty, and develops cult-like followings.  

Mike’s excitement, curiosity and wonder are auto-refreshed daily by the fact that every day offers a new opportunity for him and his teammates to create something uniquely engaging, breakthrough and iconic. Maybe it’s something that’s never been done before. Maybe it’s something that will make a dynamic impact on a brand's development and a client's success. Maybe it’s an idea that makes people smile, laugh, think, or see something in a totally new way. Or ideally, all of the above.

Mike’s experience spans the full 360/Omni-channel Spectrum on a diverse array of National brands, Global brands and categories.‍ ‍

Some Of Mike’s Favorite Quotes:

“We are what we repeatedly do. Excellence therefore, is not an act, but a habit.” ‍ ‍

-Aristotle

“Excellence is never an accident. It is always the result of high intention, sincere effort, and intelligent execution; it represents the wise choice of many alternatives - choice, not chance, determines your destiny.”

- Aristotle

“The impediment to action advances action. What stands in the way becomes the way.”

- Marcus Aurelias

“Wonder is the beginning of wisdom”

- Socrates

“The only true wisdom is knowing you know nothing” ‍ ‍

- Socrates

“Strong minds discuss ideas, average minds discuss events, weak minds discuss people.”

- Socrates

“If it is not right do not do it, if it is not true, do not say it.”

- Marcus Aurelias

“My best friend’s a butcher he has sixteen knives he carries them all over the town at least he tries oh look it stopped snowing.”

- Paul Banks, Interpol (“Roland”)

“It’s pronounced, Fronkenstein.”‍ ‍

- Gene Wilder, “Young Frankenstein”

“What’s another word for Thesaurus?”

- Stephen Wright