The Robert Wood Johnson Foundation is an influential advocate for the healthcare issues facing this country every day. In order to spread awareness about the state of public health, we created a social media campaign for their week-long event: "Outbreak Week." RWJF needed a campaign that would appeal to policy-makers, healthcare professionals, and those simply concerned about public health. The "Outbreak Week" campaign includes social media graphics, animated GIFs, and a video that were easily shareable across all social media platforms and informed the public about this important issue. During the event, RWJF experienced an 83% surge in page views and had their content promoted by the Harvard School of Public Health as well as CNBC Correspondent Bertha Coombs.