More Than You Imagine
Intermodal Association of North America
Intermodal units. Those massive, steel shipping containers used to transport industrial goods and products on ships and train cars. There’s an actual association for those things? Yes, there is.
The challenge: Get shipping industry people intrigued enough to attend the upcoming Expo and learn about all the exciting, new ways the Intermodal industry has re-imagined itself.
The solution: Turn austere, utilitarian, uncharismatic industrial containers into curiously fascinating objects of interest capable of far more more than you ever imagined.
We began with a campaign of surprisingly engaging online videos and trade pub ads that invite the audience to the expo. Then created a memorable, entertaining experience at the trade show that drew a crowd while delivering perception-altering messages to a captive audience.
Social Media Video, Content and live at event
Trade Pub ads, Content, Social Posts, Trade Show Displays
We invented a video game.
How do you get trade show attendees excited enough to voluntarily engage with messaging about intermodal containers once they’re at the Expo? Cleverly disguise the messages inside a Fun, captivating video game that uses cutting-edge leap-motion technology you can play on a massive screen at the entrance to your experience.
At the entrance, the audience encountered a 100 inch video projection of a Tetris-like video game, beckoning them to walk up to it and play. The “Stack and Ship” video game was conceived by Homefront and brought to life with the help of a video game developer. The game uses cutting edge leap-motion technology, allowing you to grab and move the pieces around by gesturing with your hand in mid air over the sensor. Messaging appeared seamlessly inside the game and was supported by a series of videos which ran on flatscreens throughout the event space. The game drew a lot of attention at the trade show. Event-goers stood around and watched others play as a line formed.
Stress reliever leave behind.
